Wednesday, July 16, 2008

Portfolio: Coriant Business Workflow Solutions

Working in collaboration with Carlos Perez at Perez design, we branded and named this new Bend-based, business-to-business print and workflow solutions provider. Headed by Gale Slaughter, an industry pro with nearly 30 years of experience, Coriant is an outsource partner for all manner of printed and promotional materials, as well as a comprehensive suite of online workflow management tools. The company serves customers in all industries, but it focuses on the education, finance and health care markets.

Our biggest challenge was concisely communicating the essence of a company whose products and services encompass such a broad spectrum. The Coriant name is a neologism derived from "core" business functions and the "reliant" relationship the company builds with customers.

Phase I of the company website just launched: Scott Donnell of Donnell Design produced the Flash animation for the homepage. The site is set-up to take advantage of the open-source content management system, Joomla, which gives the client a web browser-based interface to easily update and manage the site's copy and graphic content, as well as to dynamically add or delete pages to and from the navigation.

Side note: Perez design, Donnell Design and Ad HOC are all now sharing an office space in downtown Bend. Although we all continue to work independently with our own individual clients, sharing the space facilitates collaboration on projects and offers clients a single location to access a variety of services: branding, marketing, copywriting, advertising, public relations, graphic design and web development.

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